your marketing strategy
Today, in a highly competitive economy, there is an overabundance of supply. The customer has a wide range of similar products to satisfy his needs.
Marketing is the management process for identifying, anticipating and satisfying customer requirements profitably.
We will assist you in the creation of this strategy and in the choice of tools to deploy. We will accompany you in your decisions and options for the marketing plan and Marketing Mix.
Your choice of value is determined by your strategic marketing that will segment your market, determine your target customer and define its positioning. Once these points are defined, put your strategy in place by creating your new product, determining its price and its means of distribution. These points correspond to the creation of value.
Finally, with the help of your sales force, promotion and advertising, you must communicate your value, make it known and attract your customers.
It is clear that marketing is involved throughout this process of defining, creating and communicating value. Your marketing strategy must be defined before you create your product. Your business activities take place in the context defined by this strategy.
Developing a marketing strategy consists of 5 steps:
Analysis of the opportunities of your market (existing or to be created)
Targeting your customers
Positioning your offer
Determination of action plans (marketing mix)
Checking and reviewing your offer.
Your strategy should not be a succession of isolated decisions but a general one. It must determine the overall effort to achieve your goals. It should be described in the clearest, most precise and concise manner possible.
Once the strategy is defined, we will create the positioning of your brand / product and accompany you in its deployment and communication.
Extended Marketing Mix